Chances are, you’ve heard someone talking about using Facebook and Instagram as tools to help advertise their business and better connect with their customers online. 

The goal of advertising is to capture attention. Most people are glued to their mobile devices looking at their Facebook or Instagram feed.  More than 244 Million people in the United States alone use Facebook and 120 Million use Instagram. Why not put your product or service on the platforms that have the most attention?

Here are some helpful tips that you can leverage your online business profiles to sell more products, get more leads and brand your business.

Creating Facebook & Instagram Pages for your business (if you haven’t already)


The first step is to set up both your Facebook and Instagram business profiles. Go to the Facebook for Business page and click “Create a Page”. Go through the step by step process that they provide. By the end, you will have your very own business page. You want to make sure your profile has as much information filled out as possible and that all of the information is correct.


Go to the Guided Walkthrough for how to make an instagram business account, scroll down to the second section and click “Create Your Business Account”. If you want to know more about how to best utilize your Instagram Business Page, go through the step by step process that they provide and read through their best business practices. By the end, you will have your very own Instagram business page. Just like the Facebook Page, you want to make sure your profile has as much information filled out as possible and that all of the information is correct.

Posting Content that People Love

People use Facebook and Instagram to be entertained, not necessarily to be sold to. How can you effectively get your message and product out there without constantly promoting and coming off as annoying or spammy? We put together some high converting ideas for content that you can post to your pages that everyone loves.


As we talked about earlier, people are on Facebook and Instagram to be entertained. As a business, it is important to post entertaining content that will help people recognize and remember your brand and get engagement on your pages. Here are some content ideas to entertain your fan:

  • Memes

  • Comics

  • Giveaways

  • Throwbacks

  • Jokes


People love being inspired. Content that inspires creates an emotional connection to your audience. People love to share their feelings and successes in the comment section which is great for engagement and building that connection with you and your business. Try using these types of posts when you want to inspire:

  • Quotes

  • Share stories of triumph

  • Present interesting facts that bring value

  • Motivational videos


Educational content is very underrated. Being an expert in your field gives you a huge advantage. By being the expert that they recognize and providing value to people without asking for anything in return, you will gain that additional trust and credibility. Here are a couple ways you can do this:

  • Information carousels

  • Create a mini course

  • Video walkthrough and tutorials

  • Helpful tips and tricks

  • Answering FAQ’s

  • Share case studies


People LOVE to share their opinions. Everyone wants to be heard and to be recognized. Putting out content that is fun and light hearted promotes positive engagement. Having a weekly or monthly “caption this” post will give people something to look forward to, especially if there is some type of giveaway associated with it.

  • “Caption This” Photos

  • Asking for audience opinion on different subjects

  • Polls

  • Thought provoking posts


As we stated earlier, building a connection with your customers/audience can be the deciding factor on your business getting a sale or not. A lot of the time people make decisions based on what they feel. If you as a business can build that personal and emotional connection to make your audience feel like they matter to you and they are valued then you’ve won. Try some of these types of post:

  • Behind the scenes

  • A day in the life (Business owner)

  • Employee Features

  • Photos and video of life events


Any decent offer displayed by a good piece of content is going to convert well on social media. It’s important to have a solid customer base that trusts you and your business. Here are a couple of ways you can promote your products and services:

  • Webinars

  • Free consultations

  • Paid Ads

  • Discounts

  • Client Testimonials

Your past/current customers cost the least amount of money to convert into a sale. That’s why all of the other types of posts matter so much. Your end goal is to build a following on your social media of people that trust you and your business. If you entertain them, inspire them, converse with them, educate them and connect with them, they will be happy to support you and buy what you’re selling.