Buddy Mail insights
Yes, Major Digital Brands Use Direct Mail Advertising
Companies known for digital commerce still use printed catalogs and direct mail because physical media creates a different kind of attention. Local businesses can apply the same principle at a practical scale.
Print changes the customer experience
A catalog, magazine or postcard encourages browsing without another notification competing for attention. The customer can return to the piece later.
Offline attention can drive online action
Direct mail does not need to complete the purchase by itself. Its job may be to create interest that leads to a search, website visit or store trip.
Local businesses can stay focused
You do not need a national catalog. A well-targeted postcard or shared magazine placement can deliver the right offer to the neighborhoods that matter most.